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National & World Ag News Headlines |
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National Pork Board Debuts Swine University
USAgNet - 02/20/2019
The National Pork Board is introducing Swine University at this week's 2019 Food Network & Cooking Channel South Beach Wine & Food Festival (SOBEWFF) in Miami. The initiative, which includes a virtual tour of a pig farm and an introduction to the
next generation of farmers, engages consumers and shares the sustainability story of today's pig farming. Consumers also will learn about the health and nutritional value of pork, which is the most consumed protein in the world.
"Swine University gives us an opportunity to share what our pig farmers do every day to produce delicious, healthy and safe pork with influencers and consumers," said Jose de Jesus, director of multicultural marketing at the National Pork Board. "With many of
today's consumers two to three generations removed from farming, it's important to offer the unique opportunity to go inside a pig barn through the power of technology."
By providing an interactive experience, consumers will learn how America's pig farmers are building on generations of continuous environmental improvement. Compared with 55 years ago, research shows that today's pig farming requires 75.9 percent less land,
25.1 percent less water and 7.0 percent less energy use, with a 7.7 percent smaller carbon footprint. The research demonstrates American pig farmers' commitment to doing what is best for people, pigs and the planet.
The five-day festival runs from Wednesday, Feb. 20, through Sunday, Feb. 24. Pat Bane, who is America's Pig Farmer of the Year, will attend the festival and share what it means to be a pig farmer today with attendees.
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